Search Engine Optimization is the method used by Google to determine the rank of each website based on user queries on the search engine. Search Engine Optimization (SEO) is a part of digital marketing. SEO is based on a variety of strategies, actions, and practices that ensures to improve website ranking in search engines. As the name suggests, it’s all about optimization. There are two types of SEO.
- On-page SEO
On-page SEO is all about improving the rankings by controlling various things on your website. These things include site speed, header text, keyword presence, etc.
- Off-page SEO
Off-page SEO consists of influencing your website ranking, referring to links on other websites.
Successful implementation of both types of SEO is a key to stand apart from your competitors. Since SEO is all about ranking, being on the top will bring your website a lot of benefits in generating traffic. Before the inception of modern SEO, it was quite manipulative to rank a website higher by adding the highest number of software-generated links. Modern SEO keeps the search results quite fair. It has reduced the ability of manipulation so that the sites on top ranks are most likely to be the ones that are producing good quality content.
Achieving a top rank on the search engine wins you immense credibility. SEO enhances the overall user-experience making it more likely for customers to visit your website repeatedly. SEO is cost-effective and increases organic reach. SEO will cut down the costs you spend on paid ads. It is ideal for limited budgets. According to statistics, 50%of marketers deem SEO as the most effective digital marketing strategy. SEO can increase the visibility of your brand. Whether your company is small or big, old or new SEO is the solution to nearly half of your marketing problems. Investing in SEO is a direct investment for increasing reach and profitability. Some of the top benefits of SEO are as follows:
- It increases digital marketing ROI
- Enhances credibility
- Generates high-quality traffic for your website
- You get real numbers for measuring your reach and success
- It is a constant way of promotion
- Effective for every stage of your buying funnel
- Increases brand awareness
- Increases lead, sales and market share of your business
- Maximizes success of your advertising campaigns
- Enables you to outrank your rivals
- Reaches members of your target audience individually
- Decreases your advertising costs
- Grows your local marketing efforts
Our dedicated team at 7Sky Marketing works to increase your brand equity boosts your traffic and increases your revenue and profit. Our mission is to unleash the full search potential of your company. We operate on a customer-success model using a combination of technologies and strategies to help you achieve real-time results in the ultra-competitive digital marketing industry.