03 Sep

According to a popular saying, a picture is worth a thousand words but as for graphic design, it is worth a thousand bucks for your business. As the name suggests, graphic designing is all about design and aesthetics. It is a powerful tool of communication with your audience.

Graphic design is used by businesses in every stage of the marketing funnel to make the audience aware and persuade them to purchase. Graphic design is important for any business due to the following 5 main reasons: 

It is engaging 

If you want to create a long-lasting and positive impression on your audience then graphic design is a must. The very first interaction of the customer with your brand will set the tone of your business relationship with them. The business card is the first important element of graphic design with which your customers will interact. Online ads, social media posts, flyers, and product packaging are other elements that grab the attention of your potential prospects.  

Story-telling through graphics is the first step to capitalize on the buyer’s journey. When a potential customer first hears about your brand they are more likely to do preliminary research by visiting your website. The first thing that a visitor notices are what does your homepage tells about your brand? The color scheme, style, and size of fonts and other visual elements matter a lot; each and every detail speaks for your brand. 

Take a tour of your website and your social media profiles and try to look at it from a buyer’s perspective. Keep updating your graphics to align them with your brand image and persona. 

It will make your brand credible 

Graphic design always enhances the credibility of your brand. If you are providing your customers with informational content that helps them in problem resolution then it is more likely that your customers will regard you as an expert in your field. Consistency in content creation is a key to develop brand recognition and customer loyalty.

It is efficient

Graphic design is important for sharing information with ease. According to statistics, infographics shared on social media are liked 3 times more than any other content. Infographics are ideal for summarizing information and making it easier for the audience to skim. Adding graphics with relevant textual material can enhance the recollection of information. 

It is all about creativity 

Creativity always gives you an edge over your competitors. It kills competition. Graphic design is an effective way to empathize with your audience by visualizing a potential reality for them. 

Conveys your message 

Graphic design can effectively portray the message you are trying to convey. Even if you are using a simple layout still it is much more convenient and effective tool for conveying your message and communicating with your audience than writing a 1000 words long textual material. 

Now as we have discussed the importance of graphic design for your business, let us list down the important elements of graphic design. 

Advertising and Marketing Graphic Design

It comprises of: 

  • Postcards and flyers
  • Infographics
  • Newsletters
  • Annual reports
  • E-books
  • Brochures (print and digital)
  • Email marketing templates
  • PowerPoint presentations
  • Social media ads and banners
  • Retargeting ad graphics
  • Images for websites and blogs

User interface graphic design 

It comprises of: 

  • Web page design
  • Theme design
  • (WordPress, Magento Shopify, etc.)
  • Game interfaces
  • App design
  • 3D modeling

Motion graphics Design  

  • Digital advertisements
  • Animated logos
  • Trailers and presentations
  • Promotional videos
  • Tutorial videos
  • Websites
  • Banners
  • GIFs

7Sky Marketing provides expert graphic design solutions. It offers advertising and marketing graphic design, user interface graphic design, and motion graphics. We are experts in industrial design, branding, and creating a visual identity. We help businesses reach their full potential because we believe in creating digital experiences. 

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